Reframe is an initiative which helps journalists more fairly and accurately report on misrepresented and underrepresented communities. Its primary tools for doing this are authentic, humanizing language and respectful, equitable news frames. These are the building blocks of the news narratives that, when used wisely, can heal, rather than harm, our communities.
We want journalists to engage more deeply with their word choices and to grapple with how they decide which events to highlight and why. To do this we’re building tools and resources that we believe will create true behavior change within the daily lives of reporters and editors.