The beauty of a new website
The brand-new digital home of Reframe
Later this month, Reframe will finally have a new digital home at reframe.resolvephilly.org. It’s been a long time coming and we’re so excited to reveal this website and the slew of content headed its way soon.
You see, Reframe didn’t have a website until we really needed one in spring of 2020 when we published a news guide for journalists covering the COVID-19 pandemic. At that time, Data and Impact Editor Julie Christie took time out of a super hectic schedule to put together a quick landing page for us to publish this and future news guides on (Thanks Julie!). Later, when we knew we needed a new website but that it would take some months to stand up, we spruced up that original page with better descriptions of what exactly it is that we do.
Then, in the spring of 2021, we sought a partner to lead our website redesign. Our Social Entrepreneur in Residence at the time, Sheryl Kantrowitz, directed this process so we could find a great match. We began by conducting an internal version of how many design agencies would begin a website process, called “discovery,” where we lay out who will be using our website, what they’ll need, and what messages we need to convey. Then Sheryl created a request for proposals and sought recommendations for local companies that aligned with Resolve’s values.
In the end, we had the privilege of working with P’unk Avenue, a digital branding, strategy, and design agency based on East Passyunk in South Philly. Working with their team (shout out to Catie Borzillo, Caynen Hansen, Megan Reed, Taufiq Sheik, and Ryan Landman!) was such a pleasure. P’unk conducted interviews with folks in the Reframe network to learn about what they’d want from such a website, did extensive research, and hosted a workshop and many conversations with our team about what we needed from this new space. In the end, they truly understood Reframe’s vibe and spirit, as well as our mission and goals, and that’s clearly reflected in the new site. The design process also helped us think more deeply about our messaging and making sure those who need or want to work with us understand how we can help them meet their goals. Overall, it was a great experience to be part of.
And now we get to use this beautiful new site to provide guidance on language, framing, and humanizing reporting to journalists around the world!
The Reframe site is where you’ll be able to:
- Find regularly published news guides like those on COVID-19 or the elections
- Sign up for our new weekly newsletter, Freeze Frame
- Learn about upcoming events, including free webinars and conference workshops
- Access resources for improving your reporting
- Get involved by sharing your personal stories and experiences with media
Having one beautiful space for our work marks a big milestone and a new phase for the Reframe team. We can’t wait to meet more journalists and newsroom managers through a digital space that represents our work so well.